Global star Priyanka Chopra Jonas has made a striking return to Indian cinema with the first look poster of her character Mandakini from the upcoming epic film Varanasi. The promotional poster, released by director S. S. Rajamouli, reportedly amassed over 11 million views across social-media platforms within the first 24 hours of its unveiling.
The image displays Chopra Jonas in a fierce pose, standing on a cliff edge, wielding a pistol and dressed in a mustard-coloured saree. This empowered visual has sparked widespread online buzz, reinforcing her star power and high-level anticipation for the film. Industry analysts say the high volume of shares, likes and comments demonstrates the growing strength of first-look campaigns in the Indian film marketing space.
Marketing experts point out that striking visual reveals such as this are now key tools in generating early hype and building global audiences ahead of even the film’s trailer drop. For a production of this scale the poster success acts as an early indicator of the film’s potential cultural impact.
As Varanasi gears up for a multi-language, large-scaled release, Chopra Jonas’ first look has helped position the film as a major event. With fans already trending hashtags and sharing fan-art in droves, the promotional momentum is building fast.
